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Doris Sew Hoy

Speaker – Author – Facilitator – Executive Coach

As a speaker, author, facilitator and executive coach, Doris creates a safe space with her authenticity and belief that we all have the capacity to become the person we want to become.  She works in the field of leadership and career development, specialising in helping clients explore, uncover and discover their own resources.  Clients are thus empowered and motivated to take the steps and actions to achieve what they would like to have happen. She has over 20 years' experience working with individuals and teams from companies including the BBC, HSBC, the World Health Organisation, and more recently, the NHS.

Prior to coaching she had a 15 year career in the financial services, IT and education sectors in both the UK and New Zealand, working for organisations such as the New Zealand Government and the London Stock Exchange.

She specialises in the science and art of becoming an effective and influential leader, communicating authentically with clarity about your values and purpose.  She has coached hundreds of executives on a one-to-one basis, as well as in team settings, empowering them to become their best self, both in the workplace and at home.

Author of Trust Yourself First: Cultivating Self-Awareness, Confidence & Resilience, this book explores the intersection of the science of emotions and well-being, the practice of leadership and the art of living a meaningful life.

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Purchase "Trust Yourself First: Cultivating Self-Awareness, Confidence & Resilience"

Now Released!


Personal Coaching With Doris

- Meet via Zoom or in person
- Focused on your needs and goals

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Facilitated Small Group Development Sessions

- Meet via Zoom or in person

Example themes for sessions:

- Trusting yourself more

- Learning at your best

- Speaking with confidence and compassion

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About Doris

Doris Sew Hoy B.Comm, MBA, MSc

Doris is an accredited executive, career and team coach, supporting individuals and teams to thrive and succeed.  After 15 years as an economist in the corporate sector, she transitioned her career to developing human potential.  She has coached hundreds of executives on a one-to-one basis, as well as in team settings, empowering them to become their best self, both in the workplace and at home.

 A New Zealand-born Chinese living and working in the UK since 1985, Doris explores her ancestral roots and her "epistomology" - how she came to know what she knows in her book, Trust Yourself First: Cultivating Self-Awareness, Confidence & Resilience.   

In 2017, she came across Clean Language, created by David Grove, a renowned  psychotherapist.  She has since become an accredited Clean Coach in Leadership, and Clean Interviewing Advanced Level.

Doris lives in Surrey, UK, with her husband and English springer spaniel.  She is an avid golfer and enjoys walking, watching dramas, reading and experimenting in the kitchen cooking up a variety of cuisine.

Contact me for speaking engagements or media interview requests.

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"When you let go of what you are, you become what you might be"

Lao Tzu - Chinese philosopher

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About The Book

"Trust Yourself First: Cultivating Self-Awareness, Confidence & Resilience" is her first published book, where she shares her learning, knowledge and experience with the aim of inspiring readers to remember and reflect where they've been and envisage where else they might go when they trust more, and trust first.

It tells Doris’ story of how she came to discover the secrets of living successfully, including how she discovered the “magic” of Clean Language, developed by a genius called David Grove, and stories from her clients, friends and family that have shaped her coaching practice, her life and who she is today.

She shares what she’s learned and the lesson clients have found most useful for their own professional and personal development.  When you learn to trust yourself more, you grow in confidence.  Her 4C model of Trust: Consistency, Compassion, Competence, and Communication are the keys to unlocking your potential to cultivate more trust with yourself and with others.  


“Excellent - clear, concise, comprehensive and timely as many of us wrestle with who we are and what we really want to do. This book is an investment in ourselves.”

 Mike Brent, Professor of Practice at Hult International Business School and co-author of The Leaders Guide to Influence.

Seamlessly weaves together ideas, stories, and learnings with an engaging style that feels like a personal conversation, inviting you to learn more about yourself.

- Gina Campbell, Author of Hope in a Corner of My Heart: A Healing Journey Through the Dream-Logical World of Inner Metaphors.

A refreshing book filled with resourceful activities we can implement for ourselves and share with others. Having worked with Doris, I can attest that she walks her talk on cultivating healthy (and vital) relationships.”
- Sharon Small, Founder, Clean Language Institute, USA

An authentic writer who opens her heart to you. I particularly like the key messages and reflective questions at the end of each chapter - helps you explore and connect with yourself more deeply and to trust yourself more fully” - Julia Feng, Positive Change Coach of Positive Change Practitioners Center, Philippines.

A must-read for anyone yearning to discover more about what makes them tick. Delivers a tour-de-force lesson in how to better trust ourselves, harness our potential and unleash our inner leaders.” - Dan Magill, UX Writer & Communications Consultant.

"So authentic and powerful, especially loved the chapter on Compassion is Caring which was handled so clearly and sensitively and really resonated. The book gives me the vocabulary to articulate feelings, understand why they are there and how to deal with them."

- Tiggy Munnelly, Volunteer teacher at Myanmar Education Centre, Kuala Lumpur.

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“Our deepest fear is not that we are inadequate.  Our deepest fear is that we are powerful beyond measure.  It is our light, not our darkness, that most frightens us.”

Marianne Williamson - New York Times Best-Selling Author

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Client Testimonials

"What I really value about working with Doris is how her positive and fruitful way enabled me to think things through more and to self-reflect more."

Robert O. - Global Head of Product Development & Board member, Technology systems

"I found Doris resonated with what I was saying, and felt she had real understanding of business and how things work and why we feel the way we do.  I’ve been able to use a lot of what we’ve discussed."

Richard R – General Manager, Food Manufacturing

"I started working with Doris soon after we went into lockdown and my team moved to remote working. The coaching sessions have been incredibly empowering and provided me with a stronger sense of belief and confidence in my leadership abilities during challenging times. Doris also facilitated team meetings and my team found her coaching style of using 'clean' questions thought provoking and refreshing. We left these coaching sessions feeling energised and closer as a team. I would highly recommend Doris and I am deeply grateful for having the opportunity to have worked with her."

Thulasi M. - Team Leader & Business Psychologist, NHS

"I've been overwhelmed with the impact Doris has had on me in quite a short period of time.  She is able to listen to my challenges and really question my beliefs and assumptions to allow me to reflect on what direction I wanted to travel. Doris gave me the confidence to take the next steps in my career and believe in myself as a senior manager. I would have no hesitation about working with Doris again and would highly recommend her to anyone."

Charlie C - Head of Engagement, Social Enterprise

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